Facer Appoints Brook Eaton as Chief Product Officer to Expand OEM Partnerships and Lead Its…

Facer Appoints Brook Eaton as Chief Product Officer to Expand OEM Partnerships and Lead Its Consumer Products

Facer, the leading platform for smartwatch faces and wearable personalization, is pleased to announce the appointment of Brook Eaton as its new Chief Product Officer. Eaton, a veteran in the smartwatch and connected devices industry, previously served as Vice President of Product at Fossil Group, Inc., where he led the development of the company’s smartwatch portfolio and drove innovation across Fossil’s extensive lineup of connected devices.

During his time at Fossil, Eaton played a pivotal role in shaping the company’s smartwatch strategy, overseeing the development of Wear OS and RTOS-based smartwatches for multiple global brands, including Citizen, Diesel, Armani, Michael Kors, Skagen, and Misfit. His leadership helped Fossil become one of the most influential players in the smartwatch market, working closely with Google and other key partners to drive innovation in the space.

Prior to Fossil, Eaton was Director of Product Innovation & Engineering at Nokia, where he led multiple product initiatives across mobile, apps, wearables, and digital health. He played a key role in developing the Z Launcher app, which brought AI-powered personalization to Nokia’s first Android device, the N1 tablet, and contributed to Nokia’s expansion into wearables and health tech through its Withings acquisition.

“Brook has been a driving force in the smartwatch industry for years, and I’ve had the privilege of working with him closely — most notably when we partnered to preload Facer on all Fossil smartwatches, unlocking an unprecedented level of customization for their users,” said Ariel Vardi, CEO of Facer. “Brook’s deep expertise in building and scaling smartwatch ecosystems makes him the perfect fit to lead Facer’s next phase of growth, and we’re thrilled to have him on board as we expand to more devices and platforms.”

In his new role at Facer, Eaton will focus on:

• Expanding OEM and platform partnerships — Bringing Facer to even more smartwatches and exploring integrations with other connected devices.
• Leading Facer’s consumer products — Elevating Facer’s user experience, marketplace, and personalization features.
• Driving innovation in wearable personalization — Pushing the boundaries of smartwatch customization and how users interact with their devices.

“Facer is the leader in smartwatch personalization, and I’m excited to help scale it even further,” said Brook Eaton, CPO of Facer. “Customization is a core part of the smartwatch experience, and there’s still so much potential to explore. My goal is to expand Facer’s footprint across more devices and platforms while continuing to innovate for both users and brands.”

Eaton’s appointment signals Facer’s commitment to strengthening its presence in the smartwatch industry, deepening platform integrations across Apple Watch, Wear OS, Android AOSP, and RTOS, and exploring new opportunities in smartwatches and other connected devices.

For more information, visit https://www.facer.io or contact press@facer.io.